Decoding the athletic code for GoSOS

GoSOS, a bold and energetic cosmetic brand tailored for athletes, gym-goers and active individuals, needed a brand identity that captured the essence of their lifestyle. The challenge was to design a logo and brand aesthetic that would resonate with both men and women, reflecting strength, vitality, and performance.
The brand identity had to seamlessly translate across a diverse product range, including deodorants, face scrubs, shampoos, and other personal care essentials for an active lifestyle.